Land O’Lake’s “LO’L Cribs” was inspired by the iconic MTV Cribs TV show. This ad is focused on farmers and their families, showing their farming operations all while having fun and spending quality time with each other. The goal is to draw attention to the Land O’Lakes farmer owners who prioritize their product, family, and community. There is also an opportunity to pitch the narrative of Land O’Lakes farmers to local news programs, Land O’Lakes supports generational farms focused on supporting farmers and their communities. Land O’Lakes farmers deserve to get the recognition they deserve, as rural community heroes. By implementing this narrative on a smaller scale first, Land O’Lakes can test its success before pitching to national news outlets.